Milestone Brandcom creates OOH campaign for Goodyear’s RunOnFlat technology
Goodyear India’s new RunOnFlat technology allows cars continued mobility after a puncture or complete loss of tyre pressure. It allows tyres to hold the car for up to 80 km with no air pressure
Milestone Brandcom has created an outdoor campaign for Goodyear India on its latest innovation, RunOnFlat technology.
Goodyear India’s new RunOnFlat technology allows cars continued mobility after a puncture or complete loss of tyre pressure. It allows tyres to hold the car for up to 80 km with no air pressure.
The selection of the outdoor medium is a strategic one. In urban areas, most people spend a significant amount of time on the road travelling (office to home & back, meetings & so on). Moreover, the category (tyre) also has a very strong connect with the road; hence outdoor as a medium strategically fits the context. Any relevant messaging at this point is the real “moment of truth” (talk of a product/ role of product when the consumer is actually consuming the product).
The messaging has also been crafted considering the fact that one also wants to move ahead & do not want to stay put on the road… and most definitely not for a flat tyre. Although traffic cannot be avoided, what can be avoided is getting stuck due to a flat tyre.
