Myntra launches outdoor campaign for FWD with tongue-in-cheek campaign

The campaign has been conceptualised by Ideas Farm

by exchange4media Staff
Published: Aug 30, 2023 1:12 PM | 1 min read

Myntra

Myntra has unveiled its outdoor campaign #SpotItGetIt in collaboration with Ideas Farm to celebrate FWD.

This strategic initiative builds upon the recent film starring Myntra's brand ambassadors, Khushi Kapoor and Vedang Raina.

Jetesh Menon, Creative Head, Ideas Farm, said, "We wanted the OOH to be unconventional, just like the film. To put the spotlight solely on the fashion available on the platform, we added a playful twist. The outdoor campaign therefore has an irreverent tone to get the audience's attention. It coaxes them to get the trends available on the app and evokes a sense of curiosity with the copy and visual treatment."

Priyanka Dey, Business & Strategy Head at Ideas Farm, emphasized, "Our collaboration with Myntra for the #SpotItGetIt campaign transcends conventional marketing. It's about crafting an experience, igniting conversations, and inspiring fashion enthusiasts to embrace the styles they adore."

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