Percept Out-of-Home, the media division of Percept, has bagged the outdoor duties for UTV’s Hindi movie channel, UTV Movies. Percept OOH would handle the out-of-home launch of the channel across Delhi NCR, Uttar Pradesh, West Bengal, Gujarat, Rajasthan, and Punjab.
Unlike other standalone agencies, Percept OOH operates as three verticals – Outdoor, Rural and Retail. This enables the company to provide a one-stop solution to its clients in the OOH space as separate verticals as per the client’s media requirements.
An official communiqué stated, “Percept Out-of-Home has successfully created a shift in the industry’s perspective in India – from conventional outdoors to all-encompassing 360-degree OOH communication solutions. Percept Out-of-Home meets the clients’ needs to explore and create new OOH channels and new media options, which are used as benchmarks and best practices in the industry.”
Now with UTV Movies as its client, the agency handles a diverse client portfolio including Lifestyle, Kohinoor, Canon, DLF, Electrolux, Binani Cements, Stanza, EMRI, Exide, Samsung, Fosters, Kohler, Yum Restaurants, MCX, Titan, Srijan Developers, Seagrams, Pidilite, DKT, Idea Cellular, ICICI Prudential, Zicom, Moneygram, ICICI, and Unitech, among others.