Titan launches high-octane OOH campaign
OMI undertook the campaign using large format impactful billboards to help create buzz about Titan’s extensive wedding range of products
Titan, the lifestyle consumer brand owned by the Tata Group, launched a large outdoor campaign with the theme ‘The perfect wedding gift’. The campaign was spread across 17 Indian states. The objective of the campaign was to target consumers residing in Tier 2, Tier 3 and Tier 4 cities/towns i.e. markets having at least one lakh population.
The states that the campaign covered included Jharkhand, Bihar, Orissa, Tripura, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Andhra Pradesh, Karnataka, Tamil Nadu, Pondicherry, Kerala, Madhya Pradesh, Chhattisgarh, Gujarat and Maharashtra.
Outdoor Media Integrated (OMI), the OOH vertical of Laqshya Media Group, and an expert in the lifestyle space, was entrusted the responsibility to undertake this mammoth campaign. The campaign was spread over three weeks during April and May 2018.
OMI undertook the campaign using large format impactful billboards to help create buzz about Titan’s extensive wedding range of products.
Speaking on the campaign, Naresh Bhandari, COO, OMI, said, “Titan is India’s leading luxury consumer brand. It has continued to evolve in line with India’s growth story. It will continue to be the market inventor and convince consumers to purchase thanks to its trending new looks and the eye catchy designs”.
The states that the campaign covered included Jharkhand, Bihar, Orissa, Tripura, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Andhra Pradesh, Karnataka, Tamil Nadu, Pondicherry, Kerala, Madhya Pradesh, Chhattisgarh, Gujarat and Maharashtra.
Outdoor Media Integrated (OMI), the OOH vertical of Laqshya Media Group, and an expert in the lifestyle space, was entrusted the responsibility to undertake this mammoth campaign. The campaign was spread over three weeks during April and May 2018.
OMI undertook the campaign using large format impactful billboards to help create buzz about Titan’s extensive wedding range of products.
Speaking on the campaign, Naresh Bhandari, COO, OMI, said, “Titan is India’s leading luxury consumer brand. It has continued to evolve in line with India’s growth story. It will continue to be the market inventor and convince consumers to purchase thanks to its trending new looks and the eye catchy designs”.
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