DoubleVerify has released its 2022 Global Insights Report, which examines media quality and performance trends from more than a trillion ads delivered across over 2,000 brands in 80 markets.
As per the report, increased adoption of activation solutions (pre-bid and pre-render verification) has led to a decline in post-bid violations. Advertisers who deploy verification strategies throughout the media transaction are seeing marked improvement in the quality of their digital buys, the report says.
Digital ad spend exceeded $440 billion in 2021 and now accounts for 62% of ad spend worldwide, it revealed.
With regards to viewability trends, the report says viewability solutions have helped advertisers optimize toward placements that have a high likelihood of being seen.
There has been a 24% jump in higher video viewability in 2021 compared to 2017.