The Unexpected MVPs of Brand Campaigns!
When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?
In Indian advertising, a quiet revolution is underway. The faces drawing attention, in brand films, aren’t always Bollywood superstars or Instagram influencers, they’re the people who once stood silently in the background. From Salman Khan’s bodyguard Shera to Farah Khan’s cook Dilip, the unexpected MVPs of campaigns are rewriting the rules of
Shera, Salman Khan’s ever-reliable bodyguard, recently made his brand debut in Instamart’s Raksha Bandhan special ad. Cast as a ‘universal bhai,’ he embodies protection, warmth, and reliability, the very qualities audiences already associate with him. Mayur Hola, VP - Brand Marketing, Swiggy, reflects on the strategy, “Shera is fondly seen as Bhai’s trusted bodyguard. In that sense, he’s the perfect partner—if he’s the one protecting the nationally proclaimed ‘bhai,’ then he’s the true embodiment of protection. This collaboration was destined to happen, and now it’s finally here. With ‘Shera Bhai,’ we didn’t just want a character; we wanted a vibe — someone who grabs you snacks at midnight, stands up for you without drama, and offers that quiet comfort we often take for granted.”
