Boring Brands to handle public relations for HealthKart

Boring Brands will look into the communication needs of HealthKart’s online store and information service & medicine app HealthKartPlus across India

by exchange4media Staff
Published: Jun 21, 2013 8:12 AM | 1 min read

Boring Brands to handle public relations for HealthKart

Start-up marketing company Boring Brands has been chosen by HealthKart to promote its brands – HealthKart.com and HealthKartPlus – in the Indian market.

HealthKart is an online health and fitness store. Boring Brands will look into HealthKart’s communication needs across India. It will assist the company with a suite of corporate communication services, including thought leadership and media engagement, among others.

Commenting on the development, Prashant Tandon, Co-founder, HealthKart said, “Boring Brands brings a lot of fresh perspective to PR activities. The expertise and bouquet of new ideas that they bring to the plate is suited to our vision and company objectives.”

“We’re excited by the prospect of assisting HealthKart with its market positioning and growth aspirations,” said Anshul Sushil, Co-founder, Boring Brands.

The start-up marketing company will add value to not just HealthKart, but the entire portfolio for HealthKart, which comprises of HealthKartPlus, the information service and medicine application, and HealthKart Fit, the first offline store from HealthKart.