Corporate Communications meet focusses on communication as driving force for perfect corporate value
Day two of the third Annual Corporate Communications meet had Renu Kakkar from Apeejay Surrendra Group sharing the core value of communication as the driving force for a corporate value. Kakkar spoke about focussing communication as a driving force for corporate value that can aid in sustaining productivity, reduce attrition and energise an organisation.
Renu Kakkar, Vice President-Technology and Corporate Communications, Apeejay Surrendra Group, spoke about focussing communication as a driving force for corporate value. Her case study revolved around the points of communication; how its helps in building business competence and sustain productivity, reduce attrition and energise an organisation.
According to Kakkar, communication is a process. She attempted to get audience insights on whether communication is a process, or a system, or a line function. She firmly said, “It cannot be viewed as a line as line function. Yes, the Tatas and Birlas love to do a lot of communication, but not all companies are Tata or Birla.”
Kakkar covered points on forcing a periodic communication health diagnosis for all employees; building communication capacity within leadership and middle management ranks; and establishing synergies between business communication, HR communication and brand promises.
Concluding her talk, she remarked, “Corporate communication should not be viewed as a separate department; it has to be looked upon as core value for the business of your company.”
