Renu Kakkar, Vice President-Technology and Corporate Communications, Apeejay Surrendra Group, spoke about focussing communication as a driving force for corporate value. Her case study revolved around the points of communication; how its helps in building business competence and sustain productivity, reduce attrition and energise an organisation.
According to Kakkar, communication is a process. She attempted to get audience insights on whether communication is a process, or a system, or a line function. She firmly said, “It cannot be viewed as a line as line function. Yes, the Tatas and Birlas love to do a lot of communication, but not all companies are Tata or Birla.”
Kakkar covered points on forcing a periodic communication health diagnosis for all employees; building communication capacity within leadership and middle management ranks; and establishing synergies between business communication, HR communication and brand promises.
Concluding her talk, she remarked, “Corporate communication should not be viewed as a separate department; it has to be looked upon as core value for the business of your company.”