Raymond Group appoints MSLGroup as strategic communications advisor
The mandate for MSLGroup includes brand building, reputation management, influencer outreach, and crisis and issues management
MSLGroup, the strategic communications and engagement consultancy of Publicis Groupe has announced a recent new business win for August 2014. The Raymond Group has appointed MSLGroup as their partner for strategic advisory, creative communications and engagement solutions in the country. The mandate includes brand building, reputation management, influencer outreach, and crisis and issues management.
Commenting on the new business win, Jaideep Shergill, CEO - India, MSLGroup said, “Partnering with The Raymond Group is a very exciting opportunity for us to lead the next level of engagement and innovation in this ever-changing consumer landscape. With the emergence of new media tools, we are committed towards adding value that provides real impact on business and helps brands stay ahead and stay relevant against the competitive backdrop. For Raymond, our attempt is to create channel agnostic programmes that excite and inspire.”
On awarding the mandate to MSLGroup, Rohit Khanna, Head – Corporate Communications, Raymond said, “The strength of MSLGroup’s pan India network, coupled with the team’s ability to understand our business and recommend creative ideas, were pivotal in our decision to appoint them as our communications partner. In this cluttered marketplace, it is essential not just to connect with our consumers but also to engage them in a meaningful dialogue. We look forward to working with MSLGroup to reach out to our ever growing consumer base spread across product categories, thus reinforcing our strong brand equity.”
The Raymond Group offers end-to-end solutions for fabrics and garmenting in India. Some of the leading brands within its portfolio include Raymond, Park Avenue, Color Plus, Parx and Raymond Premium Apparel, among others. As part of the diversified group, Raymond also has business interests in men’s accessories, personal grooming & toiletries (Park Avenue Deos, Beer Shampoo, Speed Shower and KS Deos), prophylactics (KamaSutra Condoms), energy drinks (KS Energy Drinks), files & tools and auto components.
