exchange4media takes a month by month look at the major developments in the Indian print media industry in the year gone as part of the Rewind 2010 special coverage.
exchange4media gets Uday Shankar, Jasmin Sohrabji, R Gowthaman, Anup Jain, CVS Sharma, Annie Rickard, and Mukesh Gupta to share the major developments of the decade gone. WSJ’s Christine Brendle shares how they got people paying for content online. Read on…
Mukesh Gupta, MD, Graphisads and General Secretary, Delhi Outdoor Advertisers Association highlights some key issues that adversely affect the OOH industry in exchange4media’s Rewind 2010 special coverage.
Annie Rickard, President, Posterscope Worldwide, charts out the factors that are favourable for growth of the OOH industry in India in exchange4media’s Rewind 2010 special coverage.
The year 2010 saw a re-ignition of sorts for newspapers. Regional papers dreamt big, a trend that will definitely continue in 2011.
“Would you pay for essential news?” lessons from WSJ by Christine Brendle, Publisher of The Wall Street Journal Asia and Managing Director, Dow Jones & Co, Asia Pacific, in exchange4media’s Rewind 2010 special coverage.
Most brands have not leveraged social media enough. Creating the right experience online and offline will be critical, says CVS Sharma Director, Arc Worldwide India, in exchange4media’s Rewind 2010 special coverage.
Anup Jain, Director – Marketing, Pizza Hut, takes an exhaustive look at how social media can be leveraged for gaining an edge over the competition in exchange4media’s Rewind 2010 special coverage.
The next 10 years will be driven on the back of collaboration and a much stronger investment on insights, where we move forward from living on just industry based research reports to customised category specific knowledge, says Mindshare’s R Gowthaman in exchange4media’s Rewind 2010 special coverage.
Jasmin Sohrabji, CEO, Omnicom Media Group, turns clairvoyant as she takes a look at what the media scene would be like in this new decade, as part of exchange4media’s Rewind 2010 special coverage.
exchange4media Group in association with TAM Media Research brings the growth in the total number of news channels from 2000 to 2010 as part of the Rewind 2010 special coverage.
Channels in all genres witnessed much activity in 2010. In this Rewind 2010 special, exchange4media presents the report card of the major channels across genres and the various initiatives undertaken by them in the year gone.
In exchange4media’s Rewind 2010 special, Uday Shankar, CEO, STAR India and President, Indian Broadcasting Foundation, speaks on the less talked about highlights of the year, and the decade gone...
exchange4media presents a special coverage on the major developments of 2010. We have Prasoon Joshi, R Balki, Trevor Beattie, Kapil Kapoor and more writing exclusively for us. TAM Media Research has shared some insightful and interesting data on how Indian television performed in the year gone. Read on…
exchange4media Group in association with TAM Media Research brings the share of channel genres on India television as part of the ‘Rewind 2010’ special coverage. The data is for the period January-December 18, 2010.
The Hindi general entertainment genre witnessed more than its share of excitement in 2010. exchange4media takes a look at the new age marketing strategies, content innovations, experimentation with time bands and rebrandings undertaken in the year gone...
Technology, design and entertainment – three things that Sameer Nair, CEO, Turner General Entertainment Network, believes drive the growth of any business. For Nair, technology will be the game changer for the media industry.
Noor Fathima Warsia and Fatema Rajkotwala Jan 7, 2011 7:43 AM
R Balki, Chairman & Chief Creative Officer, Lowe Lintas, writes about creativity, effectiveness in advertising and why Lowe Lintas participates in the Effies, in this special Rewind 2010 guest article.
In this special Rewind 2010 guest article Prasoon Joshi shares his views on when awards gain significance, media coverage, advertising perception, brand building and more…
exchange4media Group, in association with AdEx India, a division of TAM Media Research, brings the 25 most viewed ads of 2010 as part of the ‘Rewind 2010’ special coverage. The data is for the period January-November 2010.
The year 2010 saw Indian creative minds showcase a bewildering array of work that endured and stood out among the plethora of ads. exchange4media presents the 10 best TV ads of 2010 as part of the Rewind 2010 special coverage.
Trevor Beattie, Founding Partner, BMB, speaks about the ‘New Normal’, agency-client relationship, and Pat Burns as Creative Head at BMB Madison in an exclusive interview as part of exchange4media’s Rewind 2010 special.