Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in 2024, the preferred media mix and more
Guest Column: Sooraj Balakrishnan, Head of Marketing, Acer India, writes on how Marketing Technology has an important role to play in the B2C and B2B segments
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic