activa
Dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany are among the first ones to use Activate
exchange4media Staff May 8, 2023 4:41 PM
The main film of the campaign has lyrics with words from many regional languages
exchange4media Staff Oct 2, 2022 8:00 AM
The key objective is to develop and drive creative PR-led activations that align with Tourism Australia’s vision
exchange4media Staff Mar 2, 2022 11:47 AM
Radio leaders shared factors responsible for the revival of the sector, which included industry-focused strategy, customer-centric approach, and the Covid-vaccination drive by the government
Rasika Kiran Upasani Dec 31, 2021 8:55 AM
Year after year, ISL enables brands to create unique and impactful experiences with technological innovations
Archana Khatri Das Oct 28, 2021 8:18 PM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months
Noel Dsouza Feb 12, 2021 8:53 AM
As part of the on-ground campaign, the Unani medicine brand will be offering health consultation and products for free
exchange4media Staff Dec 28, 2020 12:34 PM
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID
Nafisa Shaheen Oct 21, 2020 9:06 AM
With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations
Eularie Saldanha Oct 9, 2020 8:28 AM
The partnership and activation were kicked off mid-September and includes KitKat advertising on JioSaavn
exchange4media Staff Oct 7, 2020 2:12 PM
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
Noel Dsouza Oct 6, 2020 8:59 AM
The on-ground execution agency for the awareness program is Marketing Architects Communication
exchange4media Staff Sep 29, 2020 3:31 PM
The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation
Noel Dsouza Sep 29, 2020 8:28 AM
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants
Noel Dsouza Sep 22, 2020 9:29 AM
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
Noel Dsouza Aug 17, 2020 9:00 AM
With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP
Noel Dsouza Apr 6, 2020 9:06 AM
Conceptualised by Dentsu One, the campaign synergizes the 6 key benefits of 6th generation Activa 6G
exchange4media Staff Mar 3, 2020 1:50 PM
In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness
exchange4media Staff Feb 27, 2020 12:16 PM
Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation
Noel Dsouza Feb 5, 2020 8:41 AM
