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Flipkart ad expenses down 35% in FY23

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The eCommerce firm has reported a 9% jump in revenue

e4m Staff Oct 23, 2023 3:34 PM

Skoda Auto Volkswagen India ad expenses down by 31%

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Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23

e4m Staff Sep 27, 2023 5:13 PM

Swiggy spent 4X more on ad and promotional expenses in FY22

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The platform spent Rs 1,848.70 crore compared to Rs 570 crore in FY21

exchange4media Staff Jan 3, 2023 8:33 AM

Will FMCG brands pump in more AdEx to cash in on festive mood?

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While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts

Kanchan Srivastava Sep 7, 2022 8:37 AM

HUL posts 11% jump in Q1 profit

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The FMCG major said it has spent Rs 1,334 crore on advertising and promotion in the quarter, compared to Rs 1,029 in Q1 of 2021

exchange4media Staff Jul 20, 2022 10:10 AM

Global AdEx to grow 11.2% in 2021 driven by online video, e-comm: Zenith report

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According to Zenith's latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year

exchange4media Staff Jul 26, 2021 12:28 PM

Tamil Nadu leads on political ad spends on digital media

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As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google

Tasmayee Laha Roy May 6, 2021 8:56 AM

WB Polls: Digital campaigning budgets shoot up as social media becomes the battleground

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Political parties are heavily relying on social media campaigns and using video conference tools to reach out to larger audiences

Tasmayee Laha Roy Feb 11, 2021 9:02 AM

Parties push digital campaign budgets for Bengal polls

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Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal

Tasmayee Laha Roy Nov 19, 2020 8:19 AM

Bihar Congress page highest spender on Facebook ads in last one month

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Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)

Tasmayee Laha Roy Nov 9, 2020 8:36 AM

In COVID era, Facebook becomes the new battleground for political wars in Bihar & Bengal

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Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months

Tasmayee Laha Roy Aug 28, 2020 8:27 AM

Digital ad spends returning to pre-lockdown levels; performance marketing takes lead

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The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back

Tasmayee Laha Roy Jul 23, 2020 8:25 AM

Are growth in ad volumes converting into healthy revenues for TV?

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Industry players say discounted ad rates, absence of fresh content on TV and lack of new campaigns have been some of the hurdles but revenues are expected to pick up on the back of the festive season

exchange4media Staff Jun 22, 2020 7:59 AM

FB shares measurement strategies for businesses to overcome COVID-19 hurdles

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According to Pratham Hegde, Director and Head of Measurement, Facebook India, businesses, both large and small, now need to focus on measurable business outcomes

exchange4media Staff May 6, 2020 9:07 AM