Experts say GECs and movies may walk away with major chunk of the ad monies

Sonam Saini Jul 18, 2024 9:26 AM

Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say experts

Aditi Gupta Jul 15, 2024 8:53 AM

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for co-presenting, Rs 55 cr for powered by & Rs 30 cr for associate sponsorship

e4m Staff Apr 19, 2024 9:09 AM

Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector

Chehneet Kaur Mar 8, 2024 8:33 AM

Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums

Chehneet Kaur Jan 22, 2024 8:59 AM

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past years

Sonam Saini Jan 16, 2024 8:34 AM

The revised rates will apply to all existing and prospective clients

exchange4media Staff Apr 28, 2023 5:36 PM

The JM Financial report says IPL ad rates on TV for a 10-sec spot will go from Rs 15.7L to Rs 18.2L in 2027. For Voot, no. of incremental subscribers expected to jump from 25 mn in ’23 to 70 mn in ’27

Javed Farooqui Sep 23, 2022 7:49 AM

The platform currently has 12 official sponsors and is looking at closing a few more deals over the next few days

Javed Farooqui Mar 24, 2021 8:16 AM

Industry players say discounted ad rates, absence of fresh content on TV and lack of new campaigns have been some of the hurdles but revenues are expected to pick up on the back of the festive season

exchange4media Staff Jun 22, 2020 7:59 AM