Advertising is about reaching consumers through credibility: Rohit Jawa
The CEO & MD of HUL was addressing the ASCI conference in Mumbai
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Manisha Kapoor elevated as CEO of ASCI
Kapoor has been the Secretary-General of the organization since 2020
ASCI reports 700 violations by influencers
A report states that several influencers including Ranveer Singh, Urvashi Rautela & Jacqueline Fernandez are among the Indian celebrities who flouted ASCI guidelines while advertising for brands
Brands using social issues in shallow ways leading to controversies: ASCI report
Based on complaints against 480-odd ads over the past three years, ASCI undertook a deep dive to identify what offends Indian consumers the most
How ASCI rebooted itself in 2021 to fit in a digital-first world
ASCI Chairperson Subhash Kamath quips that the self-regulatory body was working towards adding more value to the industry and building thought leadership on areas of critical importance
ASCI launches 'Advertising Advice' to nip misleading & problematic ads in the bud
The paid service is open to all members and non-members of ASCI and can be used by the advertisers and agencies during the pre-production phase of the campaigns
Industry lauds ASCI's 'thorough and practical' influencer guidelines
Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers
The Unstereotype Alliance: Industry leaders on need for evolved portrayal of women in ads
A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes
Dark days ahead for fairness cream ads in India?
We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented