Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector

Chehneet Kaur Mar 8, 2024 8:33 AM

The upcoming festive season and a host of cricket events set to give the sector’s ad volumes a much-needed push, say industry heads

Tanya Dwivedi Jul 12, 2023 11:05 AM

Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers

Sonam Saini Jul 30, 2021 10:39 AM

The spike has been the highest in Aug-Oct when compared to the same period in 2019

exchange4media Staff Nov 18, 2020 9:35 AM

The drop in FCT has been the least for the news genre, although this category has seen a fall of 16% in the same time span

Sonam Saini Apr 24, 2020 9:18 AM