ASCI releases paper on regulatory ambiguity surrounding use of AI in advertising
The whitepaper has been released by ASCI along with law firm Khaitan & Co
ai-in-advertising
Putting the 'Ai' in advertising
With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
From SRK’s push for local shops to Ranveer’s invite: How AI became the real star in 2021
The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big Picture’