Guest Column: Karthik Hariharan, the Head of Marketing at axio, writes about AI and its ethical use, which can help marketers become more strategic and enhance their productivity

Karthik Hariharan Jun 3, 2024 9:01 AM

Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'

Sohini Ganguly May 15, 2024 9:29 AM

A recent news report said that as part of Google’s private programme, the tech giant would give certain news organizations beta access to the said tool in exchange for analytics and feedback

e4m Staff Feb 29, 2024 9:15 AM

Guest Column: Atul Raja, Career Marketer, Leadership Mentor and Growth Strategist, shares other Generative AI tools and their importance in today’s world

Atul Raja Jun 8, 2023 12:35 PM

In today’s e4m TechTalk, we explore the universe of GPT-4 and speak to experts how brands can make the best use of this new version

Nilanjana Basu Mar 20, 2023 8:32 AM

AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts

Kanchan Srivastava Mar 23, 2022 8:40 AM