Friends of Zulfiqar Khan have penned a request for the official authorities to ensure that the former media executive, who has been missing for over two months, returns home safe
Experts say that while IBF may be better placed than IAMAI to settle complaints, whoever evolves strongly will ultimately have an edge in attracting new platforms
Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to build a robust content catalogue in FY22
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year
Brands like Suzuki Motorcycle India, Tata Trusts, Havells, PVR Pictures, FreeCharge, Parker Pens India, Balaji Motion Pictures, and Colors have come aboard this campaign
Hotstar, Voot, Jio, and SonyLiv have launched the Digital Curated Content Complaint Council (DCCCC) but several OTT players were conspicuous by their absence
In a freewheeling chat with exchange4media, Dixit SVP - Marketing, Analytics & Direct Revenue at ALTBalaji speaks passionately about the business she understands best
In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run