Bacardi appoints Mahesh Kanchan as Marketing Director of India, neighbouring countries
Previously, Mahesh Kanchan served as the CEO of Del Monte Foods India
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'Legacy-building is not a privilege meant for a few, but a journey open to all'
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and more
Bacardi India’s Legacy Collective with Ranbir Kapoor
The film celebrates the spirit of homegrown brands in the country
India is the most exciting consumer market: Zeenah Vilcassim, Bacardi India
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
‘Bacardi aims to deliver five times its current business results in the country by 2030’
Zeenah Vilcassim, Director-Marketing, Bacardi India, shares company's future plans and more
Bacardi India appoints Zeenah Vilcassim as Marketing Director
She will be based out of the company’s Gurugram head office
Vidya Vox and Nucleya announce winners for BACARDÍ Sessions Season 4
Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey
'We have been bringing avenues of entertainment to consumers in these festive times'
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies
India is amongst the world’s top 10 best-performing markets for Bacardi: Anmol Gill
Anmol Gill, Head of Customer Marketing, Bacardi gives us insights into the brand's consumer connect initiative held globally on Founder’s Day every year