Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
Rajat Jadhav, the co-founder and CEO of Bold Care, talks about marketing challenges for brands in the sexual wellness category
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands
The film, which features Johnny Sins also, is part of the brand’s #TakeBoldCareOfHer initiative
Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to get more creative but the communication should be in good taste, shared industry experts
The ad by Earlyman Films lampooning saas-bahu serials features Johnny Sins and Ranveer Singh as brothers amid a family-style 'kalesh'
The funds have been received from array of strategic investors including, Rajesh Ranavat, Abhishek Shah, Kabir Kochhar, and Mohit Satyanand