Bold Care and Zepto have a playful billboard banter in Delhi
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands
In a creative and playful marketing campaign, Bold Care and Zepto have engaged in a friendly banter with billboards in Delhi’s Galleria Mall & Mayapuri Flyover area, sparking conversations around men's sexual health.
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands, captivating the attention of passersby and igniting discussions around important topic of men’s sexual health.
Rajat Jadhav, Co-Founder of Bold Care, shared his excitement about the banter, stating, "We wanted to convey a serious message in a light-hearted and relatable manner. By engaging in this playful banter with Zepto, we hope to raise awareness about men's sexual health while also showcasing the fun side of addressing these crucial issues."
Chandan Mendiratta, Chief Brand Officer, Zepto shared, "Partnering with Bold Care for this playful billboard exchange was a no-brainer for us. The concept for this collaboration practically wrote itself. In an industry like ours, where timing is everything, a 10-minute delivery is a must-have. At Zepto, we're all about delivering joy and convenience without delay."
The #TakeBoldCareOfHer campaign encourages individuals to prioritize their intimate well-being and take proactive steps towards maintaining a healthy and fulfilling sexual life.
