Bhasker Shrestha joins Myntra as Deputy Director - Brand Marketing
Prior to this, Bhasker Shrestha was with Flipkart as Senior Manager II
brand-marketing
Mallika Dhawan joins PhonePe as Manager - Brand Marketing
Prior to this, Mallika Dhawan was with Spotify as Associate Manager, Enterprise Marketing
Zomato’s Vedansh K joins boAt as Head of Brand Marketing
He was Creative Lead at Zomato
Adityan Kayalakal to head Brand Marketing at a consumer tech startup
The startup is yet to be launched
Recognizing the power of blending content with commerce
Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix
Tata Motors appoints Sidheshwar Sharma as GM -Brand Marketing, CVBU
Sharma is a veteran of the advertising industry who has worked with Ogilvy, BBDO India and Publicis Groupe
Bolo Live ropes in Abhay Singh as its VP, Marketing
A growth specialist for over 7 years, Singh has played a key role in driving early-stage growth and scale for startup brands like Mitron TV and YourQuote
Vedantu appoints Maninder Bali as Head of Brand Marketing
In his new role, Bali will further build the brand and bring alive the Vedantu experience at every touchpoint
Ormax Media launches celebrity endorsement selection tool Ormax Celeble
The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best
Learn how Kia India drove awareness with interactive voice mobile ads
It’s time for brands to explore AIdriven interactive, real-time, mobile ad experiences. Learn how Kia India aced the game with their Voice Ads
POCO India unveils new logo and brand mascot
The mascot will be integrated into the brand’s campaigns across different mediums
The rise of influencer marketing in the overall marketing mix of brands
Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be