chintamani-rao

Prasoon Joshi shares highlights of his association with Chintamani Rao on the later completing 50 years in the advertising and media industry
Prasoon Joshi Jun 30, 2024 3:46 PM

Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
e4m Staff Apr 25, 2024 9:07 AM

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
Kanchan Srivastava Mar 1, 2024 8:48 AM

Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, shares his insights on the ISEC proposed by the MRSI
Chintamani Rao Feb 29, 2024 12:36 PM

Guest column: Chintamani Rao, Strategic Marketing and Media Consultant remembers a young Piyush Pandey and his subsequent rise to creative superstardom
Chintamani Rao Dec 27, 2023 8:45 AM

At the e4m NewsNext conference, the panelists had an insightful discussion on ‘Addressing the crisis in today’s journalism’
exchange4media Staff May 2, 2022 4:01 PM

BARC said it was not ready, but the government says BARC is. What has been done in the last three weeks that makes the data kosher, writes Chintamani Rao, an independent media consultant
Chintamani Rao Jan 16, 2022 1:38 PM

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM