Chinta’s perspective is something we all need-Santosh Desai
Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
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Working with the Mad Men of Indian advertising has been an honour: Chintamani Rao
Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai
Industry veterans celebrate Chintamani Rao’s 50 years of professional brilliance
The gathering was a star-studded affair, graced by industry veterans, colleagues, friends, and family members of Chintamani Rao
‘Chintamani Rao simplified most complex problems & always looked at the larger picture’
Prasoon Joshi shares highlights of his association with Chintamani Rao on the later completing 50 years in the advertising and media industry
e4m Media Debate 2024: Call for multiple ratings agencies to break monopoly
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
Losing ad monies due to 'flawed' NCCS: Advertisers
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
‘ISEC is a welcome development, and none too soon’
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, shares his insights on the ISEC proposed by the MRSI
'Piyush Pandey not only impacted Ogilvy but also changed the face of Indian advertising'
Guest column: Chintamani Rao, Strategic Marketing and Media Consultant remembers a young Piyush Pandey and his subsequent rise to creative superstardom
'As an industry, we need to re-evaluate what our principles are'
At the e4m NewsNext conference, the panelists had an insightful discussion on ‘Addressing the crisis in today’s journalism’
Why the anxiety and why the rush?
BARC said it was not ready, but the government says BARC is. What has been done in the last three weeks that makes the data kosher, writes Chintamani Rao, an independent media consultant
Sponsors show trust in news genre despite ratings blackout; here’s why
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner