What makes The Mavericks a maverick agency
Chetan Mahajan shares the five key differentiators that make the Mavericks truly unique in the industry
communications-industry
Post pandemic PR challenge – building relationships from afar!
Guest Column: Aarzoo Snigdha and Amit Gupta from The Reppro, a PR & Public Affairs advisory, talk about the changing dynamics of the industry and how one can stay on top of the game in the 'new normal
Stryker India ropes in Geetika Bangia as Head–Corporate Communications
Bangia’s previous stint was with Philips India as Lead–PR and Corporate Communications
Migros appoints WPP as its strategic communications partner
The account was awarded following a four-month pitch to identify a data-driven and consumer-centric team
Top 20 Communications professionals to watch out for in 2022
e4m presents the second list of eminent personalities who have made a mark in the PR and Communications industry
Adapting to changes has been the biggest learning during the pandemic: Nandita Lakshmanan
In today’s ‘Year-ender story of 2021’, Lakshmanan, Founder & Chairperson at The Practice, shares the possibilities that the new year holds for PR agencies, and more
We want to be known as an agency with powerful ideas: Amitabh Saksena
Founder & Managing Director, Actimedia PR & Digital, Amitabh Saksena discussed changes that occurred in the past decades, expansion plans, and more, in the latest edition of 'Rising India Series'
e4m Women Achievers Awards: Jury shortlists sheroes of PR & comms industry
The nominations assessed on several criteria including leadership skills, accomplishments, future potential and proven contribution to the industry
e4m PR & Corp Comm to launch community magazine 'PR Commune'
e4m's first-ever PR monthly e-magazine will be publishing niche, relevant and quality content for the public relations and communication industry
PR agencies dial up empathy for employees during the second wave
From giving paid leaves to sharing workloads, here’s how PR agencies have been working towards providing an optimistic work environment to their employees
e4m PR & Corp Comm 30 Under 30: Jury to shortlist young guns of the industry today
The event aims to recognize and felicitate budding young talents of the communications industry under the age of 30
‘Gender neutrality must be a performance metric for the senior leadership'
Kavita Lakhani, Director – Operations, Weber Shandwick and Co-Chair, IPG Women’s Leadership Network, opens up about her professional journey, diversity at workplace, the pandemic and more
Appreciate and celebrate women in leadership roles: Bhavani Giddu
In today’s feature of the Women Achievers Series, Bhavani Giddu, Founder CEO, Footprint Global Communications, talks about gender diversity, pay gaps, her experiences as an entrepreneur, and more
Zupee names Subi Chaturvedi as Chief Corporate & Public Affairs Officer
In her new role, Chaturvedi will work closely with the Government bodies and policymakers, as India defines the policy framework for the online gaming, education & skilling sector
4 trends that will guide marketing campaigns in 2021
Guest Column: Piyal Banerjee, Head- External Communications, IPM India Wholesale Trading Private Limited, outlined that highly engaged customers are more likely to convert to brand advocates
Hope, Purpose and Creativity in 2021
Guest Column: Deepshikha Dharmaraj, CEO, Genesis BCW, shared that organisations must create an open environment for curiosity, new thinking, and a will to challenge the status quo
Outlook for 2021: PR and communications industry
Guest Column: Udit Pathak, Founder Director, Media Mantra, said that the communications strategy and the brand messaging, 2021, will be interactive thereby facilitating engagement at diverse levels
B2B marketing and communications in the hybrid global scenario
Guest Column: Aashna Khurana, Specialist– Marketing Communications APAC, Barco, shared why there has to be consistency and flexibility in all communication strategies aimed at the new normal
Sunny, with a chance of real growth: A prognosis for PR in 2021
Guest Column: Atul Ahluwalia, Founding Partner, First Partners, outlines four key trends for the PR and communications industry in 2021
Communications in 2021: An amalgamation of Art and Science where data leads creativity
Guest Column: Tribhuwan Joshi, Lead, Brand Communication, Public Relations & CSR, Fujifilm India, highlights that check and measure will be a key KPI for any communications professional
'If you have a meaningful story to tell, it will find its way to your audience'
Aanchal Jain speaks to us about featuring on 'e4m PR and Corporate Communications 40 under 40' list, future trends, qualities of a good leader, and more
'The new decade marks the new age of communication, led by disruption and innovation'
Nairita Ghosh, Corporate Communications Manager, IHCL, shares her thoughts on being in ‘PR and Corporate Communications 40 under 40’ list, trends that kept the industry rolling, future plans & more
e4m to unveil 2nd edition of PR and Corp Comm Top 100 Influential Game Changers list
The Communication industry experts will be formally recognized and honoured on 24th December. The deadline for submitting the nominations is December 15, 2020
Equinox Films creates new ad film for Airtel’s 'Recharge Revolution'
Directed and produced by Equinox Films, the video was scripted by Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu
Merit is gender agnostic: Piyal Banerjee, IPM India
Banerjee, Head - External Communications at IPM India Wholesale Trading, explains why mutual respect, equity, equality & meritocracy are the key pillars of a balanced workplace