The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
Early festive season, good monsoon and lower inflation are some of the factors that will lead to a healthy demand during the festive season and months ahead, feels the industry
The film has been released on Hotstar, social media platforms and youtube
Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts
On digital, the sector saw a 3.5x growth in ad insertions
The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21
The webinar, to be held tomorrow, will have a fireside chat and a panel discussion
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic
Datta will head Wavemaker India's North operations and will report to Ajay Gupte, CEO, Wavemaker – South Asia