FTX bust: Lean times ahead for crypto ad budgets?
Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market
cryptocurrency
Can digital currencies help brands stand out in a competitive market?
Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement
How cryptocurrency & fintech brands are driving BFSI AdEx growth
The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts
India recognized digital currency at the right time: Nischal Shetty, WazirX
Shetty, founder & CEO of WazirX, spoke to Kailashnath Adhikari, MD, Governance Now
Crypto sector hails RBI's digital move, calls it legitimisation
While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts
Budget 2022: Income from digital assets to invite 30% tax
The FM also said in her Budget speech that the tax incentive scheme for startups will be extended by one more year to 2023
Clarity over proposed law & blockchain technology: What crypto sector wants from Budget
Crypto exchanges & investors are anxious over the fate of cryptocurrencies that hangs in balance as the Bill was not discussed during the Winter Session of the Parliament
Impending Crypto Bill not a worry for Indians as CoinDCX registers 45.78% growth: Report
Bobble AI study was an outcome of the analysis of user behaviour among India’s cryptocurrency apps including WazirX, CoinDCX, CoinSwitch, ZebPay, Unocoin & Bitbns, between October and November 2021
No blanket ban: Crypto law might regulate digital currencies, ads likely to be toned down
The legislation may stipulate a minimum amount for investments in digital currencies while banning their use as legal tender, as per media reports
Crypto ads highlight the highs but downplay the risks involved: Experts
The ASCI reiterated that provisions of existing rules and regulations require ads to be honest and transparent and advertising of all categories, including crypto, must follow these guidelines
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Cryptocurrency ads under scanner after widespread criticism from stakeholders & Centre
The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets
PM Narendra Modi urges nations to work together on cryptocurrency
He said that nations must ensure that crypto does not end up in the wrong hands, which can spoil the youth
How to leverage real-time market trends to drive 2X CTR for crypto brands
Even with cryptocurrency still seeing limitations across marketing channels in India, the industry saw a 612% rise in the number of users in the country, in the last year alone
Ayushmann Khurrana busts crypto myths in new CoinDCX campaign
‘Future Yahi Hai’ will see Khurrana educating young Indians about the simplicity and safety of cryptocurrency
Chingari gets $19 mn funding to fuel crypto dreams
Earlier this year, Chingari had raised $13 million funding led by OnMobile Global
CoinDCX joins Advertising Standards Council of India
With this membership, CoinDCX aims to support the advancement of advertising standards & to build public confidence in the space
Bitbns announces Bitcoin SIP awards for Indian winners
The company aims to honour the Indian Olympic medalists wherein winners would be entitled to open cryptocurrencySIPs’ worth lakhs on the exchange
We are in the process of making crypto mainstream: Sumit Gupta, CoinDCX
In his keynote address at the Pitch BrandTalk summit, Gupta, the CEO and Founder of CoinDCX, shared the inspirational story behind setting up the cryptocurrency exchange company
Crypto exchange ads under scanner; ASCI to soon issue guidelines
ASCI is looking into the issue after identifying it as an 'emerging area of concern'
Delhi HC issues notices on plea seeking disclaimer norms for cryptocurrency ads
Petitioners have sought directions for MIB and SEBI to issue guidelines/rules against crypto-asset exchanges in India that are advertising on television without adequate standardised disclaimers
Adfactors PR signs MOU with India Blockchain Alliance
With this MoU, Adfactors PR and IBA will create a synergy among different stakeholders to mainstream conversations around Blockchain, DLT, and Cryptocurrency
CoinDCX to bring new users onboard with #BitcoinLiyaKya campaign
The digital campaign employs a humorous story-telling approach to introduce cryptocurrencies like Bitcoin as the latest must-have investment for Indian investors
CoinSwitch Kuber partners with Disney+ Hotstar for IPL
Becomes Associate Sponsor with the streaming service for the upcoming season