DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get to enjoy digital world without feeling like they are being watched
According to CleverTap’s MarTech predictions for 2024, generative AI will guide brands toward optimal courses of action while transforming customer engagement
The IT ministry published the draft on Friday for public consultation and will hear public views on the proposal until December 17
The bill was introduced on December 11, 2019
The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
During the discussions, experts urged for the need of enhancing openness, transparency, state accountability, and regulatory capacity
The petition is related to breach of user privacy through alleged illegal data sharing
The messaging app's privacy updates have led to a mass exodus of users to rival platforms
WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die down
Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most
Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building
Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source
With the new feature, Facebook users can exercise control over the amount of data shared with businesses