Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get to enjoy digital world without feeling like they are being watched

Shantanu David Apr 16, 2024 9:12 AM

According to CleverTap’s MarTech predictions for 2024, generative AI will guide brands toward optimal courses of action while transforming customer engagement

e4m Staff Jan 30, 2024 11:45 AM

The IT ministry published the draft on Friday for public consultation and will hear public views on the proposal until December 17

exchange4media Staff Nov 21, 2022 9:36 AM

The bill was introduced on December 11, 2019

exchange4media Staff Aug 3, 2022 5:47 PM

The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India

Kanchan Srivastava Aug 1, 2022 8:26 AM

During the discussions, experts urged for the need of enhancing openness, transparency, state accountability, and regulatory capacity

exchange4media Staff Jan 7, 2022 1:40 PM

The petition is related to breach of user privacy through alleged illegal data sharing

exchange4media Staff Jul 9, 2021 1:06 PM

The messaging app's privacy updates have led to a mass exodus of users to rival platforms

exchange4media Staff Jan 13, 2021 12:46 PM

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites

exchange4media Staff Jan 13, 2021 11:21 AM

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die down

Javed Farooqui Jan 12, 2021 8:09 AM

Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building

Manasi Narasimhan May 4, 2020 9:31 AM

Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source

exchange4media Staff Feb 24, 2020 4:44 PM

With the new feature, Facebook users can exercise control over the amount of data shared with businesses

exchange4media Staff Jan 28, 2020 7:49 PM