At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
In 2023, digital media’s share was Rs 6,857 crore more than the combined share of Television (32%), Radio (2%), OOH (2%) & Cinema (0.3%)
According to the dentsu-e4m Digital Advertising Report 2024, apart from social media, online video accounts for a 28% share & paid search is at 23%
The dentsu-e4m Digital Advertising Report 2024 delves deeply into the potential of Generative AI for consumers, brands, companies that create them, and agencies that help sell them
In terms of digital media spends, FMCG takes the biggest chunk at 36%, the report says
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
As per the report, digital ad spends are expected to reach 40% share this year
The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers
Digital advertising is expected to grow at 20% to reach a market size of Rs 18,938 crore by 2021, and with a CAGR of 22.47%, to reach Rs 23,673 crore by 2022