DOOH: BMC to allow video ads in 'controlled environment'
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
deo-ads
Tailor-made ads, CTV, new tech: What’s driving video advertising?
A roundtable hosted by Silverpush in collaboration with e4m saw industry experts discuss the topic of ‘Tailoring video creatives to enhance audience engagement’
e4m-Silverpush Roundtable Chapter ll today: Exploring role of video ads in media landscape
At the roundtable in Mumbai, experts will share insights on the topic ‘Tailoring video creatives to enhance audience engagement’
Sexism in deo ads: Not new to Indian market
What started with Axe in the 90s seems to be a never-ending partnership
News top spender on programmatic video ads in India for Q1 2020: InMobi report
According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019
What data-led video ads mean for the savvy Indian consumer
In the era of informed purchases, video is the king and data is its crown, say experts