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The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
The fast bowler, who represents Gujarat Titans in the IPL and the India national team, will now wear Skechers Cricket footwear during competition and feature in the brand’s marketing campaigns.
With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust
Aarti Pahwa Sep 3, 2025 1:16 PM
Dhoni appears as a relatable coach, guiding parents on safe, eco-friendly, and cost-effective travel solutions for kids’ school, tuition, and activities
Abbas Zaidi Sep 3, 2025 12:37 PM
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
e4m Staff Sep 3, 2025 12:07 PM
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
e4m Staff Aug 29, 2025 3:37 PM
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Ajay Chandwani Jul 3, 2025 12:32 PM
In conversation with Manish Bandlish, MD, Mother Dairy Fruit & Vegetable Pvt Ltd, on summer marketing plans, new product launches and D2C foray
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
Neeraj Singh & sunny Sainy Dec 24, 2024 11:01 AM
How WhatsApp Business delivered the right message in customer engagement
e4m Staff Dec 12, 2024 3:45 PM
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
In the rapidly evolving media world, there are some constants, leading from the front. Presenting the winners from E4m's Media Ace Awards, 2024 and key highlights of the Conference.
e4m Staff Nov 25, 2024 10:54 AM
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
e4m Staff Nov 12, 2024 10:27 AM
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
The ad aims to promote Manappuram Finance’s instant gold loan app which allows to get a gold loan anytime from anywhere
neeraj test Sep 16, 2024 10:16 AM
The clocked in an ad revenue of Rs 1070 crore for the year ended 31st March 2024. This was up from Rs 1064.8 crore in the previous year
e4m Staff Sep 16, 2024 10:08 AM
Manjit Cherian has over 20 years of experience in brand communication strategy
e4m Staff Sep 13, 2024 10:37 AM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
Rodrigo Kede Lima succeeds Ahmed Mazhari, who has served in the role for five years
e4m Staff Sep 6, 2024 12:30 PM
In his new role, Hartell will lead US operations, client relationships, and new business for the agency
e4m Staff Sep 6, 2024 12:03 PM
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
NATIVE CONTENT Sep 5, 2024 2:37 PM
Ranveer Singh will now be an equity partner with Allied Blenders and Distillers Limited (ABDL)
The new campaign is part of the brand’s ‘Tr. For Teachers’ initiative
e4m Staff Sep 5, 2024 12:49 PM
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
e4m Staff Sep 5, 2024 12:33 PM
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
New product launches are on the anvil and excitement for the year ahead is brimming, Srinivasan B shared in a note on LinkedIn
Viren Vesuwala also retains his previous role as Lead PR & Corporate Communications
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
e4m Staff Sep 4, 2024 11:24 AM
This integration will allow GTPL users access to DistroTV's streaming channels
e4m Staff Sep 4, 2024 10:36 AM
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Anup Chandrasekharan Sep 3, 2024 4:19 PM
The campaign, titled "Own Your Legacy, Own The Moment", is for Primanté
e4m Staff Sep 3, 2024 12:12 PM
Prior to this, Ashok Suvarna was with Aditya Birla Sun Life Insurance as Chief Distribution Officer
With over 34 years of experience, Archana Jain's journey from the hotel industry to becoming the leading lady in PR is truly exceptional
Ritika Upmanyu Sep 2, 2024 4:13 PM
The IPO comprises a fresh issue of up to 36,94,000 Equity Shares with a face value of Rs. 10.00 each
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
e4m Staff Aug 31, 2024 7:51 PM
