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Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
e4m Staff Dec 4, 2025 10:16 AM
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
e4m Staff Nov 25, 2025 12:25 PM
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
e4m Staff Nov 21, 2025 10:01 AM
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
editor@exchange4media.com & exchange4media Bangalore Bureau exchange4media Kolkata Bureau exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
e4m Staff Nov 20, 2025 10:34 AM
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
A P Sriram Nov 17, 2025 1:32 PM
Ravi Bhaya will be the Chief Growth Officer, Publicis Media India; Jai Lala & Rathi Gangappa to continue leading Zenith and Starcom
e4m Staff Nov 17, 2025 10:23 AM
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Chehneet Kaur Nov 14, 2025 1:32 PM
Revenue from operations grew 4.7% during the quarter, reaching Rs 467.36 crore
Vinod Thadani, Chief Growth Officer, Dentsu Media & CEO, iProspect and Rohan Mehta, CEO, FCB Kinnect, were the runners-up in this category
The question is no longer whether quirky ads attract attention, but whether they continue to drive lasting recall, brand engagement, and relevance beyond the initial impression
e4m Staff Nov 11, 2025 12:20 PM
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
Known for forts and blue lanes, Jodhpur is emerging as Rajasthan’s next real estate hotspot, offering affordable homes, rising infrastructure, and promising investment opportunities.
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
The fast bowler, who represents Gujarat Titans in the IPL and the India national team, will now wear Skechers Cricket footwear during competition and feature in the brand’s marketing campaigns.
With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust
Aarti Pahwa Sep 3, 2025 1:16 PM
Dhoni appears as a relatable coach, guiding parents on safe, eco-friendly, and cost-effective travel solutions for kids’ school, tuition, and activities
Abbas Zaidi Sep 3, 2025 12:37 PM
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
e4m Staff Sep 3, 2025 12:07 PM
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
e4m Staff Aug 29, 2025 3:37 PM
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Ajay Chandwani Jul 3, 2025 12:32 PM
In conversation with Manish Bandlish, MD, Mother Dairy Fruit & Vegetable Pvt Ltd, on summer marketing plans, new product launches and D2C foray
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
Neeraj Singh & sunny Sainy Dec 24, 2024 11:01 AM
How WhatsApp Business delivered the right message in customer engagement
e4m Staff Dec 12, 2024 3:45 PM
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
In the rapidly evolving media world, there are some constants, leading from the front. Presenting the winners from E4m's Media Ace Awards, 2024 and key highlights of the Conference.
e4m Staff Nov 25, 2024 10:54 AM
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
e4m Staff Nov 12, 2024 10:27 AM
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
The ad aims to promote Manappuram Finance’s instant gold loan app which allows to get a gold loan anytime from anywhere
neeraj test Sep 16, 2024 10:16 AM
The clocked in an ad revenue of Rs 1070 crore for the year ended 31st March 2024. This was up from Rs 1064.8 crore in the previous year
e4m Staff Sep 16, 2024 10:08 AM
Manjit Cherian has over 20 years of experience in brand communication strategy
e4m Staff Sep 13, 2024 10:37 AM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
Rodrigo Kede Lima succeeds Ahmed Mazhari, who has served in the role for five years
e4m Staff Sep 6, 2024 12:30 PM
In his new role, Hartell will lead US operations, client relationships, and new business for the agency
e4m Staff Sep 6, 2024 12:03 PM
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
NATIVE CONTENT Sep 5, 2024 2:37 PM
Ranveer Singh will now be an equity partner with Allied Blenders and Distillers Limited (ABDL)
The new campaign is part of the brand’s ‘Tr. For Teachers’ initiative
e4m Staff Sep 5, 2024 12:49 PM
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
e4m Staff Sep 5, 2024 12:33 PM
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
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