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According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
e4m Staff Jun 23, 2026 3:22 PM
At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
e4m Staff Jun 23, 2026 1:53 PM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
Siddharth Sharma resigns as Airtel Connected Homes CEO, to join Singtel
e4m Staff Jun 22, 2026 11:45 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
e4m Staff Jun 18, 2026 12:25 PM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
e4m Staff Jun 18, 2026 12:14 PM
He most recently served as Managing Director – Media and CXM at dentsu Singapore
e4m Staff Jun 18, 2026 12:09 PM
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 18, 2026 11:33 AM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 18, 2026 11:24 AM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
e4m Staff Jun 18, 2026 10:00 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
e4m Staff Jun 18, 2026 9:56 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
e4m Staff Jun 18, 2026 9:29 AM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 18, 2026 9:26 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 18, 2026 9:13 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
e4m Staff Jun 18, 2026 9:10 AM
Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership
e4m Staff Jun 18, 2026 8:55 AM
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
e4m Staff Jun 17, 2026 3:01 PM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:59 PM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:56 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are
e4m Staff Jun 17, 2026 2:43 PM
Rubika Liyaquat has been appointed as the Senior Executive Editor – TNNB and Vice President – Special Projects
e4m Staff Jun 17, 2026 1:45 PM
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
e4m Staff Jun 17, 2026 1:06 PM
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
e4m Staff Jun 17, 2026 12:46 PM
L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
e4m Staff Jun 17, 2026 12:44 PM
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
e4m Staff Jun 17, 2026 12:39 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
e4m Staff Jun 17, 2026 11:38 AM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
e4m Staff Jun 17, 2026 11:30 AM
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
e4m Staff Jun 17, 2026 10:54 AM
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
e4m Staff Jun 17, 2026 10:45 AM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 17, 2026 10:13 AM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 17, 2026 10:11 AM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 17, 2026 10:09 AM
Cable television guru Ted Turner, who also owned the Atlanta Braves, Hawks and Thrashers, huddled with Forbes.com contributor Terence Moore before a Hawks game at Philips Arena.
e4m Staff Jun 16, 2026 11:54 AM
In 1991, Turner was named Time magazine’s Man of the Year for “influencing the dynamic of events and turning viewers in 150 countries into instant witnesses of history.”
e4m Staff Jun 16, 2026 11:48 AM
Ted Turner passed away on 6 May surrounded by family, according to a statement from Turner Enterprises
e4m Staff Jun 16, 2026 11:35 AM
Ted Turner, Founder of CNN, was one of the last great broadcasting pioneers, an era when media owners saw themselves not just as content managers, but as shapers of public consciousness
e4m Staff Jun 16, 2026 11:33 AM
Marketing veteran Shubhranshu Singh has penned a tribute on the passing of CNN Founder Ted Turner
e4m Staff Jun 16, 2026 11:31 AM
Bhuvan Lall, former Secretary General of the Indian Broadcasting Foundation, pays tribute to CNN founder Ted Turner following his passing
e4m Desk Jun 16, 2026 11:30 AM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Jun 15, 2026 5:44 PM
Head of Rusk Ads at Rusk Media, Rahul Arora, on cohort thinking, creator authenticity, and why relevant reach will always beat raw numbers
Aryendra Khan Jun 15, 2026 5:38 PM
FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history
e4m Staff Jun 15, 2026 5:27 PM
The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability