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In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
e4m Staff Mar 17, 2026 12:03 PM
The partnership will focus on creating integrated brand experiences that live seamlessly across digital, social, content, media, and emerging platforms
e4m Staff Mar 17, 2026 11:49 AM
The award ceremony celebrated game-changers in the marketing industry across 10 categories
e4m Staff Mar 17, 2026 11:25 AM
By integrating AdgeAI into the industry’s largest and most advanced production capability, Publicis will deliver real-time content measurement and predictive performance insights
e4m Staff Mar 13, 2026 4:26 PM
Prior to this, Tamina Plum was with Publicis Groupe as Chief Growth and Operating Officer for Starcom Worldwide
A P Sriram Mar 6, 2026 3:45 PM
Murthy noted that television will remain relevant as long as it positions itself as a complementary force within the wider media ecosystem
In the message, Singh expressed gratitude for the unwavering support he has received over the years and assured fans that many “unfinished songs” are still in the pipeline
e4m Staff Feb 25, 2026 9:12 PM
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
e4m Staff Jan 27, 2026 11:02 AM
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
e4m Staff Jan 27, 2026 10:48 AM
Industry experts see early green shoots in December, but say the recovery remains gradual
e4m Staff Jan 27, 2026 10:05 AM
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
e4m Staff Jan 22, 2026 12:41 PM
Savita Mathai’s exit coincides with Anamika Mehta stepping down as Chief Growth Officer of Mediabrands
e4m Staff Jan 22, 2026 12:37 PM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
e4m Staff Jan 21, 2026 10:47 AM
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
e4m Staff Jan 20, 2026 2:52 PM
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
e4m Staff Jan 19, 2026 11:58 AM
Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
e4m Staff Jan 19, 2026 11:55 AM
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
e4m Staff Jan 16, 2026 12:44 PM
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
e4m Staff Jan 16, 2026 12:42 PM
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 11:45 AM
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
e4m Staff Jan 15, 2026 11:31 AM
Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment
e4m Staff Jan 14, 2026 11:54 AM
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Kanchan Srivastava Jan 14, 2026 11:50 AM
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
e4m Staff Jan 14, 2026 11:47 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 11:37 AM
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
e4m Staff Jan 12, 2026 12:52 PM
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
e4m Staff Jan 12, 2026 12:50 PM
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
e4m Staff Jan 12, 2026 12:15 PM
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
e4m Staff Jan 12, 2026 12:13 PM
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
Tasmayee Laha Roy Jan 12, 2026 12:11 PM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
e4m Staff Jan 12, 2026 11:49 AM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
e4m Staff Jan 9, 2026 11:54 AM
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
e4m Staff Jan 9, 2026 11:52 AM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone value
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
e4m Staff Jan 9, 2026 11:34 AM
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
e4m Staff Jan 7, 2026 11:31 AM
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
e4m Staff Jan 7, 2026 10:47 AM
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
e4m Staff Jan 7, 2026 10:34 AM
As per the ministry, the country’s broadcasting and media ecosystem is heavily dependent on imported equipment, leading to significant foreign exchange outflow and limited self-reliance
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Shalinee Mishra Jan 6, 2026 1:28 PM
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast