edelweiss-tokio-life-insurance

The company has unveiled a new logo but retained its brand positioning of "zindagi unlimited"

e4m Staff Jun 3, 2024 4:29 PM

In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited

Simran Sabherwal Mar 20, 2024 1:08 PM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, shares insights about the brand journey and how television news is an effective medium

NATIVE CONTENT Apr 4, 2023 9:03 AM

The life insurer has unveiled a digital campaign with the cricketer

e4m Desk Aug 26, 2022 1:42 PM

While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media

e4m Desk May 15, 2021 8:00 AM

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza Mar 5, 2021 8:57 AM

The insurer, in a unique approach, has employed the social media influence of its own sales fraternity to unveil the campaign

e4m Desk Feb 15, 2021 1:46 PM

The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+

e4m Desk Nov 16, 2020 6:05 PM

The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values

e4m Desk Aug 8, 2020 9:10 AM

Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal

Noel Dsouza May 29, 2020 8:15 AM

The campaign comprises 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%

e4m Desk Feb 1, 2020 4:00 PM