Edelweiss Tokio Life Insurance rebranded as Edelweiss Life Insurance
The company has unveiled a new logo but retained its brand positioning of "zindagi unlimited"
edelweiss-tokio-life
‘As a brand, you have to take a stand and cannot be a fence sitter’
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
Edelweiss Tokio Life honours the ‘unlimited spirit of mothers’
The campaign highlights the human impact of life insurance claims
‘TV News as a genre has really worked for us’
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, shares insights about the brand journey and how television news is an effective medium
Mithali Raj bats for Edelweiss Tokio Life Insurance
The life insurer has unveiled a digital campaign with the cricketer
Brands ring in an Eid of hope, health and happiness
While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media
‘The campaign #HumKarkeRahenge salutes insurance advisors across India’
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Edelweiss Tokio Life salutes undaunting spirit of advisors in #HumKarkeRahenge campaign
The insurer, in a unique approach, has employed the social media influence of its own sales fraternity to unveil the campaign
Edelweiss Tokio Life claims to protect your savings from ‘Daku Corona’
The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+
Sonu Sood promises 'Active Income' even during pandemic in Edelweiss Tokio Life's new ad
The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values
1702 Digital wins digital marketing mandate for Edelweiss Tokio Life
1702 Digital is set to partner with Edelweiss Tokio Life Insurance to aid them with their digital methods
‘Time is ripe for brands to innovate & focus on technology’
Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal
Edelweiss Tokio Life Insurance launches quirky new digital campaign #AbIndiaBachayega
The campaign comprises 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%