Guest Column: Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, shares his views on challenges in the streaming & broadcast industry in the light of the proposed mega-mergers and more
More than 50% of the investment will go into the broadcast business & a significant sum will be invested in the ShemarooMe app, said company CEO Hiren Gada during the Q4 FY22 earnings call
Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
The council has upped the GST rates for both the industries to bring parity between distribution & licencing services, as well as parity with colour printing of images from film or digital media
The company is signaling its intent to bring audiences back to experience films on the big screen with films like Sandeep Aur Pinky Faraar, Bunty Aur Babli 2, Shamsera & Jayeshbhai Jordaar
At the unveiling of the Pitch Madison Report 2021, Purohit, President, Jagran Prakashan, shared insights on getting print, OOH, and radio back to their glory days
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelists delved into emerging trends across media in advertising
Khare, MIB Secretary, says, this ministry is one of the smallest in terms of budget but largest in terms of influence, which only comes from the private sector
The Star India Chairman said that print, television and digital depending too much on advertising keeps the media from building a direct relationship with the customers, and that needs to change