TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
food-and-beverage
'Nestle may invest more in brands and equity ecosystem if inflation gets better in 2023'
Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in Mumbai on Tuesday
Indian markets support sustainable food & drink products more than global markets: Survey
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
Vimal Agro Products unveils first-ever TVC campaign for SWAD
The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik
Nature's Basket encourages customers to celebrate life
Radio Jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath - highlight’s the brand’s attention to detail and high standards of safety in the new digital campaign
Jumboking launches 'Burger of India' campaign
In keeping with the brand's 'desi' identity, the new campaign explores what it means to be truly Indian
iDFresh Food makes 'Trust' the focus of new campaign
The company's 'Trust Shop 2.0' campaign is a 'buy-now-pay-later' service for customers in need
Weikfield unveils new brand identity
The brand marks the transition with a new logo, sonic identity and mass media campaign
Ronald McDonald urges everyone to keep the mask on
In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices
Mondelez India urges foodies to get creative with Oreo cookies
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
ITC Hotels launch responsible dining experiences with Swiggy
ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home
Bonn Group launches immune-boosting herb & seed bread
The new product, part of Bonn's NUHealth range, comprises a mix of vitamins, protein, iron and a host of other nutrients for a balanced and a healthy diet during the pandemic
Dineout #ReliefForRestaurants petition garners 20,000 signatures
Several restauranters also showed support to save local restaurants and livelihoods of F&B workers during the COVID-19 lockdown
Unilever to stop targeting children under 12 in ice cream ads
These principles will be applicable to all of the company’s food and beverage marketing communications and activities globally