Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
Experts feel launching the channel on the FTA platform may be a tactical move by the network to initiate a dialogue with advertisers
Industry experts say while the exit will help these big broadcasters arrest the decline of pay universe, it will give smaller FTA broadcasters a chance to grow their viewership and ad revenue
In 2019, Sun TV Network had put the launch of Sun Marathi on hold due to slowdown in the economy
Pulling channels out of bouquets and selling them on à la carte is not a viable option, considering the dual revenue model that most broadcasters have, say some
FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021
The authority noted that a sub-standard CAS/SMS renders a distribution network vulnerable to hacking and piracy
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
BARC Week 24: Star Plus continues to be on top in Hindi GEC Urban market and Dangal rules rural mark
According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees
The syndicate has sought a waiver of 100% due to Prasar Bharati for the first quarter and 50% for the second quarter for channels who have secured MPEG-2 slots