Ramit Goyal takes over from Raghavendra Rao, who superannuated on 31st March, after 14 years of service
The #DontBeAPlus1 campaign urges women to take control of their health and financial well-being
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections and more
The campaign, conceptualised by Mullen Lintas Mumbai, comprises three videos of 45 seconds duration each
The brand says that often empowering labels like 'superwomen' and 'shero' used for women are patronising and unrealistic
The account will be managed out of the agency’s Mumbai office
Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different
The brand has associated with 25 influencers including celebrities like Shilpa Shetty, Mandira Bedi, Sunil Chettri Yasmin Karachiwala, and Ranveer Allahabadia
The agency has been awarded a fully integrated mandate, which includes ATL, BTL, Digital, Social and Performance Marketing
Sood, who has over three decades of experience in the insurance industry, will be involved in InsuranceDekho’s corporate governance, business planning and strategic expansion
Ruchika has over 18 years of marketing experience across multiple sectors, including financial services, media, travel and consumer goods