Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across various formats
In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
Most recently, he was Head of Sales with Advisr
He joins from OMD Malaysia where he was the Group Business & Growth Director
According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
The companies believe this partnership will drive substantial advantages for the advertisers in this region
This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform
The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai
On Day 2 of e4m NEONS OOH Conference, Patil, Founder and CEO, Lemma Technologies spoke on the programmatic revolution in the DOOH ad space
Patil, the founder of Lemma technologies, explains how programmatic can usher in ease, transparency and automation in digital out-of-home