Salim Ali, Chief Marketing Officer, Gupshup, talks about his vision as Gupshup’s first CMO, B2B marketing strategies, the evolution of conversational marketing, brand journeys and more
The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C communication & new growth drivers
Takpere, VP - Sales, Gupshup, delivered a special address on 'Delivering OTT experience directly to subscribers’ messaging app inbox' at e4m Streaming Summit 2022
Srinivas B Vijayaraghavan, VP Marketing, Gupshup, shared his thoughts on conversational advertisements at the unveiling of dentsu-e4m Digital Advertising Report 2022
These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code