Date-wise News
The match, which is still on, has surpassed the highest peak concurrency of 4.4 crore viewers recorded in this tournament so far during the last India vs South Africa match
e4m Staff Nov 15, 2023 6:05 PM
Poojari was the head of PR and press for Disney+ Hotstar for over two years
e4m Staff Nov 15, 2023 4:47 PM
Responding to allegations of copying, John Thangaraj, Group Chief Strategy Officer, at FCB Group India, says any similarity, if at all, is mere coincidence
e4m Staff Nov 15, 2023 4:18 PM
The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market
e4m Staff Nov 15, 2023 4:11 PM
'Anandana' has initiated the movement in partnership with the International Cricket Council (ICC) and United Way of Mumbai
e4m Staff Nov 15, 2023 2:11 PM
HT Media platforms transformed, enveloping the print and digital editions of Hindustan Times in an immersive shade of blue
NATIVE CONTENT Nov 15, 2023 1:43 PM
Dubey was previously with TheMathCompany, a Bengaluru-based AI analytics solutions firm
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
e4m Staff Nov 15, 2023 12:35 PM
She has more than 15 years of experience working for top media houses
e4m Staff Nov 15, 2023 12:04 PM
IVT, or Invalid Traffic, can result in wasted advertising spend and decreased campaign efficacy, which is a major drawback for advertisers, publishers, and ad networks
Shantanu David Nov 15, 2023 9:18 AM
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most of the matches end quickly, the revenue may suffer
Sonam Saini Nov 15, 2023 9:17 AM
In a new initiative, any organisation will be eligible to apply for complimentary passes with priority given to registered charities, not-for-profit and diverse-owned organisations
e4m Staff Nov 15, 2023 9:05 AM
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local markets, the competitive landscape and more
Ritika Raj Nov 15, 2023 8:48 AM
At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and stay ahead in the marketing game
Sohini Ganguly Nov 15, 2023 8:44 AM
The former Indian tennis player celebrates her 37th birthday today. Here's looking at some of her recent endorsements
e4m Staff Nov 15, 2023 8:43 AM
