The match, which is still on, has surpassed the highest peak concurrency of 4.4 crore viewers recorded in this tournament so far during the last India vs South Africa match
Poojari was the head of PR and press for Disney+ Hotstar for over two years
Responding to allegations of copying, John Thangaraj, Group Chief Strategy Officer, at FCB Group India, says any similarity, if at all, is mere coincidence
The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market
The film is for KFC Chizza
The new film celebrates love and togetherness
Prior to this, Dhawan worked with Mindshare for over 11 years
Q3 organic revenue declined 9.1% in APAC
'Anandana' has initiated the movement in partnership with the International Cricket Council (ICC) and United Way of Mumbai
HT Media platforms transformed, enveloping the print and digital editions of Hindustan Times in an immersive shade of blue
Dubey was previously with TheMathCompany, a Bengaluru-based AI analytics solutions firm
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
She has more than 15 years of experience working for top media houses
He was 72
IVT, or Invalid Traffic, can result in wasted advertising spend and decreased campaign efficacy, which is a major drawback for advertisers, publishers, and ad networks
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most of the matches end quickly, the revenue may suffer
Roy breathed his last in Mumbai on November 14
In a new initiative, any organisation will be eligible to apply for complimentary passes with priority given to registered charities, not-for-profit and diverse-owned organisations
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local markets, the competitive landscape and more
At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and stay ahead in the marketing game
The former Indian tennis player celebrates her 37th birthday today. Here's looking at some of her recent endorsements