holiday

The first edition of the campaign was launched in March 2023

e4m Staff Mar 11, 2024 10:30 AM

The ad depicts Christmas celebrations in India as a melting pot for different cultures

e4m Staff Dec 22, 2023 11:30 AM

The TVC marks the first instalment in a two-part series

e4m Staff Nov 21, 2023 3:53 PM

As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour

Nilanjana Basu Oct 17, 2023 8:53 AM

As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season

Nilanjana Basu May 17, 2023 8:39 AM

The film will be promoted in English, Hindi, Marathi, Gujarati, Tamil, Kannada, Telugu and Bengali

e4m Desk Jan 22, 2023 6:00 PM

Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers

Tanzila Shaikh Nov 25, 2022 8:11 AM

This is the travel platform’s first digital ad campaign

e4m Desk Nov 13, 2022 10:00 AM

Lalvani takes over from Ramesh Ramanathan who will continue to guide the company as Chairman

e4m Desk Apr 4, 2022 12:00 PM

Kutar was earlier with Dr Reddys Laboratories as Director Digital Marketing & Transformation.

e4m Desk Aug 4, 2021 3:52 PM

The line-up includes the most iconic sitcoms, movies & reality shows airing from dawn to dusk

e4m Desk Dec 23, 2020 2:38 PM

Saherwala is currently serving his notice period. His next move is unknown

Misbaah Mansuri Sep 9, 2020 8:40 AM

In the digital film ‘Mai Phir Aunga’, Ayushmann professes his love for India and its multi-dimensional attractions

e4m Desk Jul 4, 2020 8:33 AM