As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which is a much better way to call it’
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week
HUL continued to dominate the advertiser’s list
Horlicks is on second spot and Airtel Black on third, as per the weekly data
New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser
As per the report, milk beverages and chocolates together contributed 27% to the ad volume of F&B sector
The actor features in a new TVC that has been conceptualized by FCB India
The campaign film has been curated by FCB India
Swati Bhattacharya, Chief Creative Officer, FCB Ulka, tells us how the lockdown has allowed her to refine her creativity and get used to interaction via technology
The entire TVC was made indoors by a production team of two and with remote technical support
Dey has taken over as Head Communication and Sustainability, Nutrition & Special Projects
The HUL Board of Directors has approved acquiring the Horlicks brand for India from GSK