Hybrid opens a new office in Gurugram
The Gurugram office will also act as the new corporate headquarters for the brand in India
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TV Sync technology: A game changer in programmatic advertising
Gandharv Sachdeva, Country Head for India at Hybrid shares insights on the growth and adoption of TV Sync technology
54% of Indian consumers prefer hybrid shopping for festive season: InMobi Festive Report
Unplanned shoppers are inclined to shop closer to festivals, with 58% planning to shop around Dusshera and Diwali, says the report
I am a strong advocate of the hybrid working model: Santosh Iyer, Mercedes-Benz
Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored
‘Hybrid shopping to grow 1.3X this festive season’
A report by InMobi and Branch has been released as a marketers’ guide for this festive season
As a leader, you need to believe in your idea and not give up: Archana Jain
In today’s edition of ‘Women Achievers 2022’ series, Jain, MD & CEO, PR Pundit, speaks about her achievements, contribution to the industry & how she encourages women workforce at the agency
Online commerce led to 533% growth in search for D2C brands in 2021: Google report
Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'
'Hybrid working model is the future’
At the e4m PR and Corp Comm 40 under 40 Summit, a panel of industry experts discussed the hybrid working model as the new norm and how young talents are contributing amid pandemic
Companies need to understand that hybrid work model is an undeniable reality: Dilip Yadav
Yadav, Founding Partner, First Partners, discusses why it has become the need of the hour for companies to adapt to the hybrid model with workplaces starting to reopen
Maruti Suzuki reiterates brand promise of fuel efficiency in new campaign
‘Kam Se Kaam Banega’ build on the innate need of Indian consumers to expect maximum fuel efficiency without compromising on performance
Omkar Joshi launches digital-first consulting shop 'hybrid>'
The agency aims to provide a whole range of services to help brands stand out in a heavily cluttered market
OTT platforms have not been able to hamper our growth: GTPL Hathway's Piyush Pankaj
The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear as well as OTT content
'Hybrid channel sales contribution for smartphones to reach 6% in OND’20 quarter'
The new normal of smartphone industry has set in with hybrid channel becoming a reality. The channel will grow complimenting online & offline strategy of brands
Aakash Institute launches television campaign for its Hybrid programme
It is an omni-channel campaign that will be aired on leading TV channels as well as online mediums like YouTube and OTT platforms