The campaign has been conceived and scripted by Leo Burnett

e4m Staff Mar 4, 2024 1:41 PM

Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience

Tanzila Shaikh Jan 17, 2023 8:54 AM

Brand to launch new digital-first campaign with the cricketer

exchange4media Staff Jan 5, 2023 6:15 PM

The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms

exchange4media Staff Nov 13, 2021 8:47 AM

The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance

exchange4media Staff Nov 17, 2020 6:42 PM

Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media

Tasmayee Laha Roy Oct 2, 2020 9:35 AM

Prior to this, Mukherjee was associated with Bain & Company as Head Marketing, Corporate Communication and Editorial

exchange4media Staff Jun 2, 2020 2:56 PM