ICICI Prudential Life unveils campaign on ‘concept of responsibility’
The campaign has been conceived and scripted by Leo Burnett
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‘We have been digital-first even before the pandemic’
Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience
ICICI Prudential Life Insurance signs Suryakumar Yadav
Brand to launch new digital-first campaign with the cricketer
Lovlina Borgohain headlines ICICI Prudential Life Insurance's new campaign
The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms
ICICI Prudential Life Insurance unveils new campaign for term insurance
The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance
‘We reach out to customers on channels where they populate’
Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media
Shubham Mukherjee joins as head corp comm at ICICI Prudential Life Insurance
Prior to this, Mukherjee was associated with Bain & Company as Head Marketing, Corporate Communication and Editorial