The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India
Deepika Padukone & Ranveer Singh ranked second while Virat Kohli and Anushka Sharma bagged the third spot
Pratik Gandhi, Rajkumar Rao, Amit Sadh and others were also featured in the list of top male stars of the OTT world
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's
The report titled 'OTT Queens – The new oomph brigade' covered 50 leading actresses on multiple OTT platforms and other video platforms
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report
Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season
According to the institute, had Dhoni been only endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand
For the study, the Indian Institute of Human Brands (IIHB) reached out to 487 respondents (M 251, F 236) across India
The Indian Institute of Human Brands has analysed the top TikTokers over 32 key attributes, ranging from Trustworthy to Topical to Trendy, and from Entertaining and Engaging to Fun and Friendly
Riyaz Aly, Faisal Shaikh, Arishfa Khan, Jannat Zubair Rahmani and Awez Darbar top earners
Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent
CHI scores celebrities based on their philanthropic activities, taking into account the amount donated, the stature of the celebrity & commensurate size of the donation, transparency, etc.