integral
This will ensure that ad campaigns on Netflix are free of fraud, and are seen by actual viewers
exchange4media Staff Mar 22, 2023 8:37 AM
IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
Kanchan Srivastava Mar 9, 2023 9:05 AM
The platform has tied up with Integral Ad Science and DoubleVerify to ensure that the ads are seen by potential customers
exchange4media Staff Jan 27, 2023 11:26 AM
Most recently, Malik was Head of Global Business Marketing at Spotify
exchange4media Staff Nov 29, 2022 5:19 PM
The industry admits there is lack of awareness about impact of higher or lower frequency capping on the campaign output & says OTT players need to know how to pace the campaign for being output-driven
Mansi Sharma May 24, 2022 8:39 AM
Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it
Mansi Sharma May 16, 2022 8:46 AM
Channel Science helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-suitable and performance-optimized
exchange4media Staff Aug 12, 2020 11:08 AM
IAS has been selected for Brand Safety and Suitability Verticals that advertisers can trust
exchange4media Staff Apr 24, 2020 11:31 AM
