According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform

Sonam Saini Aug 20, 2024 8:51 AM

According to its annual report for the year 2022-23, the telecom company spent Rs 284 crore on advertisement & business promotion

exchange4media Staff Jun 29, 2023 8:39 AM

A question on 'Aspirants' featuring on KBC is a sign that TVF's shows have become enmeshed in popular culture, believes Koshy

Mansi Sharma Sep 16, 2021 12:35 PM

Show production has been an uphill task for broadcasters, despite which fresh seasons of KBC, Kuch Pyaar Ke Rang Aise Bhi, India's Best Dancer, etc. are already in the pipeline

Sonam Saini May 20, 2021 9:04 AM

In 2009, the channel achieved its first 1000 subscribers followed by 10 million in 2017, 50 million in 2019 and 100 million now

exchange4media Staff Apr 6, 2021 3:39 PM

IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far

Sonam Saini Sep 30, 2020 8:51 AM

The 12th season is Co-powered by Vedantu and Tata Salt. The Associate Sponsors are IDFC FIRST Bank, LIC, Asian Paints, Ultratech Cement, QuickHeal, Sensodyne and Nissan. RBI is the Special Partner

exchange4media Staff Sep 21, 2020 6:24 PM

Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

For the first time, the selection process of KBC will be conducted digitally, through SonyLIV

exchange4media Staff May 4, 2020 3:47 PM

With the focus on empowering women, Kodeeswari has become a show that inspires women to chase their own ambitions

Simran Sabherwal Jan 14, 2020 9:28 AM