Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025

e4m Staff Jan 5, 2026 11:29 AM

The ad created by MullenLowe Lintas Group scored big among netizens   

e4m Staff Oct 15, 2023 8:47 AM

Mehta, Former CEO & MD of Hindustan Unilever, addressed the winners of IMPACT Top 30 Under 30 2023

e4m Staff Sep 26, 2023 8:51 AM

Ahead of World Hand Washing Day, the brand announced its association with the little inventor who won the Pradhan Mantri Rashtriya Bal Puraskar Award for inventing a 'Life Rescue Flood House’

exchange4media Staff Oct 12, 2022 11:48 AM

How brands channelled Bapu's values and his likeness

exchange4media Staff Oct 2, 2022 11:19 AM

Sarvesh Raikar, Regional Creative Officer, Lowe Lintas, sheds light on how the agency roped in author Ruskin Bond for creating Lifebuoy’s popular and purposeful campaign

Kanchan Srivastava Apr 21, 2022 8:36 AM

FCB India bagged 5 Lions for its acclaimed 'Punishing Signal' campaign for Mumbai Police

Mansi Sharma Jun 22, 2021 9:06 AM

SKLive is Sportkeeda’s live interactive chat show hosted by Indranil Basu, one of India’s most prolific sports journalists

exchange4media Staff Oct 22, 2020 6:51 PM

Although played for laughs in the ad, social media has been appreciating the young scout for his simple wisdom on handwashing

exchange4media Staff Mar 20, 2020 12:33 PM