Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Ahead of World Hand Washing Day, the brand announced its association with the little inventor who won the Pradhan Mantri Rashtriya Bal Puraskar Award for inventing a 'Life Rescue Flood House’
Sarvesh Raikar, Regional Creative Officer, Lowe Lintas, sheds light on how the agency roped in author Ruskin Bond for creating Lifebuoy’s popular and purposeful campaign