Ind vs Pak: Why Lifebuoy told cricket lovers to ‘spare the nails’
The ad created by MullenLowe Lintas Group scored big among netizens
Joining the tribe of brands that got onto the India vs Pakistan bandwagon on Saturday, Lifebuoy took a rather unusual route. The brand highlighted through its post how the entire nation will probably be biting their nails, while they watched the match unfurl.
However, Lifebuoy further noted that with the fingernails, come the germs. The ad was created by MullenLowe Lintas Group.
Lowe Lintas’ Regional Creative Director Sarvesh Raikar shared the post on LinkedIn, which further went on to garner quite an encouraging response from the netizens.
“Issued in the interest of cricketers and cricket-loving nations across the world. Spread the word so we all win against germs. And yes, keep washing hands,” Raikar wrote.
Replying to one of the netizens about how the team came up with this idea, Raikar shared that they struck upon this idea when they discovered a few articles about how nails create a perfect hiding spot for germs.
Emeritus’ VP - Marketing, Karan Bhatia said that this was a rather right way to leverage this moment-for-moment marketing.
The post was showered with compliments with some users saying that the copy was beautiful and crisp, and lauding the uniquely brilliant idea.
Post India’s victory, Raikar further wrote, “So India won with 7 wickets and billions of nails to spare!”
