Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Conceptualized by Leo Burnett, the campaign flagged-off on 8th February and immediately became viral on social media with about 1.9 million interactions
The campaign by Lowe Lintas is based on vivo's study, which showed a correlation between increased screentime and impaired physical and mental wellbeing
The films are part of the amplification of the initiative to target 1 million jobs, ensuring mass outreach to a wide range of people seeking help and employers